Adil SIJILMASSI IDRISSI

Trained as an engineer with a degree in both quantitative and digital marketing, Adil SIJILMASSI IDRISSI worked in research marketing before moving into data and digital analytics consulting. In over 15 years, he has helped dozens of companies in France and abroad to manage and exploit their marketing data. A professional trainer and guest lecturer at several French digital and business schools, he is particularly interested in digital performance measurement (digital analytics) and the visual exploitation of data in business contexts (datavisualization and data storytelling). Adil SIJILMASSI IDRISSI is a lecturer on the Executive Master Marketing and Business Practices.