Find the new video analysis by Maria MERCANTI-GUERIN, HDR Senior Lecturer at The Sorbonne Business School, produced in partnership with Xerfi Canal and IQSOG.
Web crash: the day the Web went bankrupt
This is the title of the new book by Maria MERCANTI-GUERIN, HDR Senior Lecturer at The Sorbonne Business School, published in November 2023 by EMS Editions. An expert in digital marketing, Maria MERCANTI-GUERIN discusses the web crash phenomenon through her book.
Summary:
The Web is showing all the signs of a multifaceted crisis. Recent layoffs in the sector, the slowdown in earnings of market heavyweights, the awakening of civil society to the dangers of digital technology, and the struggle of governments to regain control are accelerating its destabilization. More restrictive legislation and a difficult energy transition are making it impossible for a purely advertising and commercial Internet to survive.
Three radical mutations are on the way. Three paths of radical mutation are possible: the decentralized Web (Web 3), the Web governed by generative AI, the state-run Web.