Maria MERCANTI-GUERIN

Senior Lecturer HDR

Maria MERCANTI-GUERIN

Maria MERCANTI-GUERIN specializes in digital marketing. She holds a habilitation to direct research (HDR) and a doctorate in management science. She is a graduate of Neoma Business School and University Paris Dauphine-PSL. She is the author of numerous case studies and articles in magazines such as Research and Application in Marketing, Review of management sciences and management and future. She works more specifically on social networks, the creative consumer and digital marketing. Co-author of the French adaptation of the book Marketing Digital published by Editions Pearson (French version), she teaches digital advertising, social networks, e-commerce.

01 89 96 18 58
Domaine(s) d’expertise :
CV Publications

Program management

Licence 3 DISTRISUP Management Director

Highlights