Executive Master in Marketing and Sales - Ho Chi Minh City

Tailor-made training for professionals.

A full range of marketing tools and business techniques designed and delivered in the evening classes for professionals.

Graduates are awarded the Master in Marketing and Sales (MSS) issued by the University of Paris 1 Panthéon-Sorbonne as well as a certificate issued by ESCP Europe.

This program is in partnership with Franco Vietnamese Center for Management (CFVG) in cooperation with the University of economics of Hanoï.

More about our partner CFVG

CFVG is a bilateral French-Vietnamese center in management education since 1992 singed by the French Ministry of Foreign Affair (France) and Ministry of Education and Training (Vietnam). Our main partners are CCI Paris Ile-de-France, National Economics University Hanoï.

CFVG Fact :

• 2 centers (Hanoï/HCMC) 
• 2 teaching languages : English & French 
• 100 courses taught by international professors/year
• 300 new students/year 
• 610 students currently in the programs 
• more than 3,000 alumni - Over 20 prestigious corporate partners

For over 20 years of success in Vietnam, French Vietnamese Center of Management (CFVG) is recognized as a dynamic, innovative and well respected education institution in Vietnam. We bring together inspirational and internationally respected professors, top managers, high-ranked professionals in an environment that combines intellectual heritage with cutting edge knowledge and innovative approach
Pr. Fabien De Geuser, CFVG President of Board of Directors

Objectives

Specialized training in marketing and commercial techniques taking into account the present and future needs of companies wishing to participate in the very fast growing Vietnamese economy.

To achieve this, the master brings essential knowledge and tools to :

• develop their skills and accelerate their career
• consolidate their knowledge with advanced techniques and tools
• deepen their knowledge and mastery of the different market forces and dynamics

Who is it for ?

The Executive Master in Marketing and Sales of Sorbonne Business School is aimed at :

• people who exercise their activity in the field of marketing or sales and who wish to broaden and deepen their skills in order to master the knowledge and practices required by their profession;
• people whose current profession is technique, engineering, computer science, law or even medicine who wish to join the marketing / commercial fields, by enabling them to acquire the necessary key skills.

Opportunities

At the end of the training, the graduates will have acquired the skills to practice the trades of brand manager, operational product manager, marketing research manager, key account manager, sales manager, marketing manager, digital manager, etc.

Key points

• Qualifying and recognized training

Our students of the Master in Marketing and Sales (MMS) are graduates from the University of Paris 1 Panthéon-Sorbonne (Sorbonne Business School) in partnership with ESCP-Europe and locally with University of economics Ho Chi Minh City. It is a national diploma accredited and recognized by the French State.

• Organizational flexibility compatible with one's professional activity

The training is delivered in part time to reconcile courses and professional activity.

• Knowledge nourished by research on the current challenges of marketing and commercial practices.

The objective is to train professionals capable of meeting the challenges of the future thanks to the expertise of teacher-researchers.

• Groups with limited staff to facilitate skills development, interactivity and group work

Each class has around forty students who take advantage of face-to-face courses and an online sharing platform to exchange teaching documents and assignments.

• Teachings rooted in business practice combining academic expertise and professional

The faculty is made up of high-level academics and experienced professional speakers, recognized experts in their fields. The pedagogy is based on the case study, the practical situation, the sharing of experiences.

• A focus on professional development proven by an active network of more than 40,000 graduates

The IAE Paris-Alumni association organizes more than 100 events per year and manages around twenty professional clubs to promote meetings.

Pedagogy

Participatory teaching is preferred.

All teaching takes place in small groups to facilitate interactivity. The experience of each student in his area of ​​specialty is sought to advance the group.

The basic principle is that of the case method. The face-to-face courses are devoted to putting concepts and tools into perspective, in-depth studies, and practical cases. All educational documents and group work are exchanged using an online sharing platform.