From Monday June 5 to Friday June 16, 2023, the Sorbonne Business School welcomed Master Marketing & Sales students from Hanoi and Ho Chi Minh City in Vietnam as part of their international professional seminar.
All in all, about fifty Vietnamese students from the class of 2022-2023 of the Master Marketing & Sales were present in Paris for this seminar rich in exchanges, sharing, lectures and company visits to discover the multicultural challenges of marketing.
Organized jointly with ESCP Europe, this continuing education program is being developed in Vietnam in partnership with the Franco-Vietnamese Management Center in cooperation with the Universities of Economics of Hanoi and Ho Chi Minh City.
Among the courses delivered by teachers from ESCP Business School and the Sorbonne Business School, Jean-Pierre HELFER, professor emeritus and director of the program, gave the students methodology lessons in preparation for the defense of their dissertations next March. They also took a tour of the Fossier cookie factory and the Lanson champagne house.
We'll meet up with our Vietnamese students again at the Sorbonne, at the end of their course, to celebrate them at their awards ceremony!