News tag
"Digital marketing"
4 May 2024
Bachelard, data and marketing: new principles of knowledge for action
Find the new video analysis by Maria MERCANTI-GUERIN, HDR Senior Lecturer at the Sorbonne Business School, produced in partnership with Xerfi Canal an...
12 February 2024
Producing marketing knowledge: 4 approaches
Find Maria MERCANTI-GUERIN's new video analysis, Senior Lecturer HDR at the Sorbonne Business School, carried out in partnership with Xerfi Canal and ...
10 January 2024
Brands and Metaverses: on the offensive against the younger generation
Find Maria MERCANTI-GUERIN's new video analysis, HDR Associate Professor at the Sorbonne Business School, produced in partnership with Xerfi Canal and...
21 December 2023
The capture of the Internet by Big Tech: predation, spoliation, imitation, domination
Find the new video analysis by Maria MERCANTI-GUERIN, HDR Senior Lecturer at The Sorbonne Business School, produced in partnership with Xerfi Canal an...